The 8 Things Franchise Investors Want to See in Your Business

By the time 2023 ends, there will likely be more than 800,000 franchises across the US, meaning investors have a near-endless array of options for income stemming from one of the most reliable sectors on the planet. And they're definitely weighing those options. In a May 2023 study, my team uncovered a pattern showing that investors, regardless of age, location, or gender, are increasingly considering alternative investments, with 53% of those surveyed actively adding alternatives to their portfolios — and across the board, their interest in business alternatives, like franchising, outweighs crypto and NFTs.

So what are they looking for in a franchisee? It's a question I get all the time. Here's the answer: There are eight critical elements that set the best franchisees apart in investors' eyes.

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